What’s in it for Me?

Reading these chapters will help you do the following:

  1. Describe the difference between business- and corporate-level strategy.
  2. Apply Ansoff’s Matrix in explaining the four primary concentration strategies.
  3. Discuss the pros and cons of horizontal and vertical integration.
  4. Describe options for companies when strategy goes awry.

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Strategic Management 2E by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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