What’s in it for Me?

Reading these chapters will help you do the following:

  1. Describe the general external environment of an industry using the PESTEL model.
  2. Apply Porter’s Five Forces model to describe any industry and determine the attractiveness of that industry through the opportunity for a firm to make a profit.
  3. Describe activities that allow a firm to understand the external environment of an industry.

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Strategic Management 2E by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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