What’s in it for Me?

Reading these chapters will help you do the following:

  1. Describe the trade-off of strategy as a discipline.
  2. Distinguish the advantages and disadvantages of the generic business-level strategies defined by Michael Porter and describe when each is best deployed.
  3. Describe the four rules competing companies must obey with regard to strategy formulation.
  4. Distinguish between operational excellence, product leadership, and customer intimacy.

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Strategic Management 2E by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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