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Book Contents Navigation
Introduction
What’s in it for Me?
What Is Strategic Management?
Intended and Realized Strategies
KEY TAKEAWAY
EXERCISES
Essential Unit Vocabulary
What Is Corporate Governance?
The Evolution of the Modern Corporation
The U.S. Corporate Governance System
Corporate Governance in America: A Brief History
Purpose and Direction of the Firm
The General Environment (PESTEL)
Analyzing the Organization’s Microenvironment
Operational Excellence
Internal Analysis
VRIO Analysis
Organizational Control
What is Strategic Focus?
Strategy as Trade-Offs
Strategy as Discipline
Generating Advantage
The Strategy Diamond
Competitor Analysis Framework
Types of Rivalry
Business- vs. Corporate-level Strategy
Concentration Strategies
Horizontal Integration: Mergers and Acquisitions
Vertical Integration Strategies
Diversification Strategies
Strategies for Getting Smaller
Portfolio Planning and CLS
Strategy Analysis Framework (SAF)
Writing Business Reports
Index to Tools and Models Used in the Textbook
Publication History
Creative Commons License
Recommended Citations
Versioning
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Strategic Management 2E Copyright © 2021 by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.