Part 1. Strategic Management Overview
What's in it for Me?
What Is Strategic Management?
Intended and Realized Strategies
Essential Unit Vocabulary
Part 2. Corporate Governance
What Is Corporate Governance?
The Evolution of the Modern Corporation
The U.S. Corporate Governance System
Corporate Governance in America: A Brief History
Purpose and Direction of the Firm
Part 3. The External Environment
The General Environment (PESTEL)
Analyzing the Organization’s Microenvironment
Part 4. Internal Capability
Part 5. Business-level Strategy
What is Strategic Focus?
Strategy as Trade-Offs
Strategy as Discipline
Part 6. Formulating Strategy
The Strategy Diamond
Competitor Analysis Framework
Types of Rivalry
Part 7. Corporate-level Strategy
Business- vs. Corporate-level Strategy
Horizontal Integration: Mergers and Acquisitions
Vertical Integration Strategies
Strategies for Getting Smaller
Portfolio Planning and CLS
Part 8. Analysis and Reporting
Strategy Analysis Framework (SAF)
Sample Client Report
Index to Tools and Models Used in the Textbook
Creative Commons License
Please note that an update edition of this textbook is available at open.oregonstate.education/strategicmanagement2e/
John Morris, Instructor/Adapter/Author
Strategic Management by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.