EXERCISES

  1. What are the six dimensions of the environment that are of broad concern when you conduct a PESTEL analysis?
  2. Which of the PESTEL dimensions do you believe to be most important, and why?
  3. What are the key dimensions of a firm’s microenvironment?
  4. What are the five forces referred to in the Porter framework?
  5. Is there a dimension of industry structure that Porter’s model appears to omit?

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Strategic Management by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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