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This Open Educational Textbook is no longer being updated by the author(s). Please be aware that the content, citations, images, graphs, and charts may be outdated or incorrect. Additionally, hyperlinks have not been checked and may lead to inactive pages. Despite this, the author(s) have chosen to keep the textbook available as it still contains valuable information. However, please note that no further updates will be made. (4/11/24)

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Strategic Marketing in the Global Forest Industries Copyright © 2018 by Eric Hansen & Heikki Juslin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.