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Cover
Table of Contents
Chapter 1 : The Context of the Forest Industry and its Markets
Chapter 2: Understanding Forest Products Marketing
Chapter 3: The Marketing Environment, an Information Approach
Chapter 4: Strategy and Strategic Planning
Chapter 5: Marketing Structures
Chapter 6: Marketing Functions
Chapter 7: Putting together a Marketing Plan
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Strategic Marketing in the Global Forest Industries Copyright © 2018 by Eric Hansen & Heikki Juslin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.