Book Title: Strategic Marketing in the Global Forest Industries

Author: Eric Hansen & Heikki Juslin

Book Description: The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society.

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Creative Commons Attribution NonCommercial

Contents

Book Information

Author

Eric Hansen & Heikki Juslin

License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Strategic Marketing in the Global Forest Industries by Eric Hansen & Heikki Juslin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Subject

Forestry industry

Metadata

Title
Strategic Marketing in the Global Forest Industries
Author
Eric Hansen & Heikki Juslin
License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Strategic Marketing in the Global Forest Industries by Eric Hansen & Heikki Juslin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Publication and ongoing maintenance of this textbook is possible due to grant support from Oregon State University Ecampus.

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Primary Subject
Forestry industry
Publisher
Oregon State University
Publication Date
December 1, 2018