Book Contents Navigation
What’s in it for Me?
What Is Strategic Management?
Intended and Realized Strategies
Essential Unit Vocabulary
What Is Corporate Governance?
The Evolution of the Modern Corporation
The U.S. Corporate Governance System
Corporate Governance in America: A Brief History
Purpose and Direction of the Firm
The General Environment (PESTEL)
Analyzing the Organization’s Microenvironment
What is Strategic Focus?
Strategy as Trade-Offs
Strategy as Discipline
The Strategy Diamond
Competitor Analysis Framework
Types of Rivalry
Business- vs. Corporate-level Strategy
Horizontal Integration: Mergers and Acquisitions
Vertical Integration Strategies
Strategies for Getting Smaller
Portfolio Planning and CLS
Strategy Analysis Framework (SAF)
Writing Business Reports
Index to Tools and Models Used in the Textbook
Creative Commons License
Strategic Management 2E by John Morris is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.